Bleü was born out of the personal suffering of its owner and founder, Komal Baldwa. Komal suffered the toxic after-effects (vaginal itching and drying and urinary tract infection) of male condoms due to the chemical residue left behind by the chosen contraceptive methods.
From being told that she is hallucinating (as she refused blatantly to use birth control pills knowing the side effects of pill), to forget about it and just have babies and then later about staying off trespassing into “exclusively and essentially male” precincts, Bleü is more than a product – it is an idea born out of the fierce personal conviction that women must have a choice to insist on the use of male condoms (as condoms as contraceptive methods are the most effective at 98% efficacy) without having to suffer from the after-effects of chemicals and of course urinary tract infection! And that there are men who understand and care.
Since its launch in 2019, Bleü has been a pathbreaking product and a first in its category: the one and only brand in India to bring in natural male latex condom online, completely vegan –and the lube-free from toxin chemicals and carcinogens, e.g. parabens, glycerin, artificial flavours and Benzocaine (an anaesthetic chemical used to numb the male organ used in long-lasting condoms).
Today, after a year and over 10,000 satisfied users later, Bleü is on its way to becoming a brand that brings taboo wellness issues into mature, mainstream discussion and provides products and support to those affected.
Bleü is a journey of conviction with three clear goals:
- First, it is about ensuring that sexual wellness is included as an essential part of wellness, sans which any discussion around wellness can never be holistic!
- Second, empowering women to discuss and take charge of what would go into their bodies and their own pleasure and preferences
- Third, to spread information and awareness around issues(e.gwhat is uti, female condoms, burning after sex etc) which are just not discussed due to anachronistic stereotypes and social morals that have long lost relevance.
Welcome to the world and community of Bleü – where we empower pleasure that is pure.
Komal Baldwa, Founder
Meet Komal: born and brought up in Kolkata, married and living in Hyderabad, Komal is passionate about empowering women and has received wide coverage since the launch of Bleü. Taking on and overcoming prejudices, resistance, stereotypes, she marches on to bring taboo issues into the limelight through informed discussion, empowering women with awareness and emboldening them to make the choices that are best for them.
Anirban Mozumdar, Advisor
Anirban is a branding and communications professional who has been working with Komal to build a brand and a community beyond just products. He has over two decades in the brand communications, brand consulting business, and experience in a wide array of categories spanning B2C, B2B, D2C, and FMCG brands: Indian and global. He has experience working in India and abroad.